But residential developers are coming to town, too, with plans for housing and amenities unprecedented in the area. DANEIL NEWCOMB/Hard Rock Hotel & Casino Atlantic Cityīut Atlantic City is now experiencing something of an upswing, led most obviously by this summer’s opening of the Hard Rock and Ocean Resort casinos in two prime high-rises that were recently foreclosed or bankrupt.ĭoubters have scoffed at the idea that new casinos can resurrect Atlantic City. June 28 marked the debut of two casino-resort properties: the Hard Rock (pictured) and Ocean Resort. The current, somewhat deflated slogan - “Do AC” - hints at the rough years the seaside city of vice suffered after the 2008 recession and the legalization of gaming in Pennsylvania and Delaware. The welcome sign that hangs over the Atlantic City Expressway, ahead of its oft-photographed vista of skyscraping casinos and neon signs against an expanse of ocean, used to read “America’s Favorite Playground.”
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